Sample questions and Marking Criteria

The exam board wants to know what you understand about:

Media Institutions: Hollywood studios (Universal, WB, etc), British Studios (Wortking Title, etc).

Media Audiences: UK Film Viewers (either in cinemas, PC, TV, Phone, etc).

Media Technology: Digital Filmmaking (CGI, 3D, Imax, Digital cameras), Online Films (Netflix, iTunes, YouTube, piracy), Convergence (gadgets to watch films on).

Marketing Campaigns: How studios advertise their films (Synergy, TV and internet trailers, Print ads - newspapers, magazines, posters, Premieres, Merchandising, etc).

ALL OF THE ABOVE NEED SPECIFIC EXAMPLES.

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Past Question 2s.

The questions for this section are very broad and can focus on one of the following areas:

1.Media Ownership (Media Conglomerates)

2.Synergy & Cross Media Convergence

3.New Media Technologies

4.The spread of technology

5.Technological Convergence (media gadgets)

6.Big industries targeting British audiences

7.Your media consumption

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• Discuss the issues raised by an institution's need to target specific audiences within a media industry which you have studied.

• Discuss the ways in which media products are produced and distributed to audiences, within a media area, that you have studied.

• "Media production is dominated by global institutions, which sell their services and products, to national audiences".  To what extent do you agree with this statement?

• How important is technological convergence for institutions and audiences within a media area you have studied?

  

Band / Grade	Argument	Examples	Terminology
Level 1:  U	Minimal understanding & reference to study (0-7)	Limited range and use of examples (0-7)	Minimal use of terms. Inaccuracies (0-3)
Low Level 2:  E > D	Basic understanding. Some relevant points. (8-11)	Some relevant examples (8-11)	Some terms used. Some inaccuracies (4-5)
Upper Level 3:  C > B	Proficient argument, well supported. (12-15)	Good range of examples (12-15)	Mostly accurate terms (6-7)
Level 4 :  A	Excellent, relevant, sustained argument (16-20)	Frequent use of relevant examples (16-20)	Relevant and accurate terms (8-10)